The emphases of her professional activity is put on the fields of digital strategy and communication. Since 2013 she is working as a strategic adviser for different agencies and companies, e.g. TigerCreate, Reeperbahn Festival and Hamburg@SXSW. Before Sanja managed the division for digital strategy, PR and social media at Nordpol+ PR Division Hamburg, has established the international social media-department for NAVIGON AG and worked as a social media manager at segmenta pr for national and international clients.

As founder of the Startups@Reeperbahn Pitch Sanja is working on the strategy and expansion of the format and therefore she co-founded Hamburg Startups with the goal to enhance the visibility of Hamburg’s startup scene as well as to improve networking among it’s players. She is also the Co-Founder of the network Digital Media Women, which contributes the goal of making women more visible in the digital industries.