If the entire industry today speaks of horizontal narratives and is experimenting with new series formats, it is largely thanks to Netflix co-founder and CEO Reed Hastings. With the Internet series “House of Cards”, which promptly received three Emmys without ever being shown on television, as well as numerous other award-winning series such as “Orange is the New Black”, Netflix has made entertainment history. In the process, it has proved that streaming portals too can produce sophisticated content, and that they have become serious rivals to traditional TV programmers.

Since Netflix’s entry into the market, a wave of innovation has swept across the media landscape, and has now reached Germany and Europe too.