Markus Strecker is an international executive and a renowned expert in wearable electronics and product development. Strecker is listed as a technology expert for the European Commission. He is an experienced manager in big corporations, as well as in start-up environments. As one of the pioneers in the wearable technologies market, ten years ago Mr. Strecker developed “the Hub” the first mass produced wearable electronics jacket for O’Neill. It was the first communication and entertainment jacket worldwide. Many more iconic products for different brands followed under his technical lead. Before starting Teiimo Mr. Strecker was Director for Electrical Engineering at adidas where he lead the concept and electronics development of the miCoach Elite Team System, the most comprehensive and technically advanced training system for professional soccer teams, which is used for example by the German National Team, numerous professional soccer teams in Europe and the complete Major League Soccer in the US.